Some auto and sports car enthusiasts will insist and swear on their life that the sports car that got it all going in America was the Mustang. After all the Ford Mustang was fast cheap and popular and got the whole “Muscle Car” era going. On top of that they may insist that if there were no mustang there would have never been any Camaro or the other whole host of “Pony Cars” It may well be true that buyer demand in the muscle car market segment had been and was created largely by the Mustang car but actually this had all started long before the Mustang ponycars arrived on the American automotive landscape.

Until Mustang however, four seat “personal” cars had been mainly upper-price luxury models which were not affordable by the masses of car buyers. This was especially true for young men just starting out with their work careers or working part time after school. However it was not only Ford that was eyeing and evaluating of what became the Mustang’s appreciative and enduring target market. Stylists, engineers and the marketing crew were thinking about some car product in the lower-price segment and class a good six years before the Mustang made its entry.

Interestingly enough G.M. had missed the boat when it failed to notice the excitement by the general public of its accidental development of an inexpensive “Sports Car” to the American automotive market. It can be said that the first low priced “personal” car was the Chevrolet Corvair. Chevrolet had subtly introduced bucket seats to its Corvair sports coupe.

The marketing message may have eluded General Motors and their top executives but it sure was not lost on their competitors. Ford and Chrysler, both taking the cue rushed to equip their similar products in a similar way. For the Ford Motor Company it was time to dress up their “compact “car the Ford Falcon. In the case of Chrysler the Valiant line got the treatment.

The Mustang was not the first of the “Pony “muscle cars. Indeed Ford was even the originator of the concept. The concept and market did not originate overnight. While it took time for fruition it was Ford’s fortune of both bringing the product to market. The lessons may have been lost to others but Ford was both focused enough and nimble enough to accomplish the task.